Learn how to do applied behavioral science in any context.
Join our 3-week cohort, led by industry expert Matt Wallaert. Starts November 4th.
Advance your career with an in-demand skill set.
Learn the experimental method taught to
Achieve more with Applied Behavioral Science on your SIDE™️
SIDE™️ - Strategy, Insights, Design, Evaluation - is a groundbreaking experimental approach to researching, designing, testing, and scaling effective solutions. Developed by Matt Wallaert, a world-renowned leader with 20 years of experience in behavioral science, SIDE™️ adapts seamlessly to any business or personal context.
What our students say
"Everyone can get something out of Matt’s course, whether you have prior training in behavior science and years of experience or you're completely new and just exploring the subject. His BeSci process brings simplicity to something that is often presented as much more complicated than it needs to be."
Bree Gorman
Applied Behavioral Scientist, Digital Clinical Program Design
Cigna
"This is very helpful for anyone who wants to incorporate behavioral science, but may not have formal behavioral science training or an advanced degree. The course was interesting, useful, and applicable to tactic-level behavioral challenges."
Kei Alegria-Flores
Applied Behavioral Science
Consultant
”Matt’s process is a really good way to have a smart approach to building a new product or implementing a behavior in the world. Because we always have a tendency to jump too fast to conclusions or be biased and this course gives a scientific approach to product management.”
Caroline Huet
VP Product
Tech Startup
Learn the SIDE process in 6 3 weeks
Time is your most valuable asset. That's why we've condensed our 6-week cohort into an intensive 3-week program. Get the same in-depth knowledge and practical skills in half the time, allowing you to implement changes faster.
What we'll cover
Work through a hands-on-project to transfer your learning into the real world.
Week 1
Nov 4th: Foundations of APPLIED behavioral science
- What applied behavioral science is
- Why applied behavioral science is critical to business
- Making decisions based on evidence
- Introducing the BeSci process SIDE
Nov 8th: Strategy – set a clear outcome
- Strategy and the desired behavior change
- Why write a behavioral statement
- How to write a behavioral statement
- Behavioral statements in organizations
Week 2
Nov 12th: Insights – where you are and what'll get you there
- How to change behavior by changing pressures around a behavior
- Creating a pressure map
- The 5 behavioral archetypes
- How to gather insights and pressures from research
Nov 15th: Design – pilot interventions
- Designing interventions for pressures
- How to do a design ideation session
- Intervention ideas for a pressure
- Down selecting interventions for pilots
Week 3
Nov 18th: Evaluation – pilot outcomes
- The importance of evaluating and piloting
- How to do a good pilot
- The 3 gates of pilots
- How to write a pilot outcome statement
- What you can learn from a failed pilot
Nov 21st: Implementing SIDE into your work
- How to approach your first projects
- Tips and tricks
- What a full behavioral science team looks like
- Using behavioral science ethically
Your new applied BeSci toolkit:
✅ A full applied behavioral science process, flexible and adaptable to your workplace and role
✅ A system to focus your behavior change efforts where they're most likely to make a difference
✅ An evidence-based approach to behavior change with measurable impact
✅ Tools and templates you can apply immediately to your work, no matter your industry
✅ A clear way to communicate about behavior change and behavioral science with all your stakeholders
"This course empowered me to navigate the tricky bridge between my academic research background and how to apply behavior science to product thinking. It provided the tools and language to have more in-depth behavioral and context-based discussions around data points at work."
Yaoli Mao
Senior Quantitative Experience Design Researcher
Autodesk
"Matt's course is one of the best educational experiences I've ever had. We were involved in the learning process from beginning to end, with many hands-on exercises followed by thoughtful reflection with peers."
Daniel Aneyanju
Partnerships Lead
The Knowledge House
Elevate your career: Personalized coaching and live, interactive classes
Stand out by having an in demand skillset in applied behavioral science. Learn from Matt Wallaert, a world expert in applied behavioral science, in this rarely externally offered cohort class.
"Matt trained multiple cohorts within Fitbit. The workshop delivery and implementation matched our needs well. Matt gave us actionable resources, a common language, and a behavioral science framework that we applied within our specific context."
Sam Gottlieb
UX Research Manager
Google
"Matt helped our organization to deliver real change. We applied his ideas at the portfolio, product, and sub-product level. We created the role of the behavioral scientist in each product team and Matt helped us hone their skills to have a multiplier long lasting effect."
Marcos Peralta
Senior Vice President
Mastercard
"Every business is in the business of changing behavior"
Who this course is for
Product or service teams
Gain confidence your product roadmap is backed by evidence. Get a clear and accountable way to work together.
Researchers
Maximize research results by combining qualitative and quantitative methods. Reduce bias by cross-validating insights.
Founders and startups
Make fast, small bets to reduce cost and derisk at scale. Learn a process for how to invest in what is most likely to get you the desired business results.
Behavioral Scientists
Go beyond heuristics and biases. Learn how to apply behavioral science and do experiments within product and business contexts.
Designers
Add a scientific process to your designs and make design decisions based on what's most likely to work. Not by whose idea it was.
Human Resource Professionals
Enhance employee engagement using scientific methods. Pilot interventions to improve workplace behaviors and culture.
Marketing Professionals
Craft more effective campaigns by understanding and influencing consumer behavior. Apply scientific methods to measure marketing strategies and increase ROI.
Transitioning Academics
The SIDE process provides the perfect bridge for applying experimental behavioral science into a product or business context.
FAQs
What is the weekly time commitment?
What if I want to put my entire team through the course?
How can I get my work to pay for the course?
Will the virtual classes be recorded?
Strategy
Get clear on the behavioral outcome.
Insights
Do user research and map pressures.
Design
Use insights to design interventions.
Evaluate
Run cheap and fast pilots to scale.
